If you love being active—on the field, in the gym, or out in the wild—there’s one name you need to know: SCHEELS.
This employee-owned sporting goods and outdoor retailer has grown from a small general store founded in 1902 into a multi-state giant with dozens of locations across the United States, plus a powerful online store that ships straight to your door.
Whether you’re gearing up for a weekend hike, outfitting your kids for the new sports season, or refreshing your everyday wardrobe, SCHEELS brings top brands, expert service, and a surprisingly fun shopping experience together in one place.
SCHEELS is a privately held, employee-owned company. That means the people helping you in store and behind the scenes online literally have a stake in making sure you’re happy.
From the beginning, their mission has been to provide the best retail experience in the eyes and minds of their customers—with passionate specialists in every department, from fishing and camping to running, training, and team sports.
Walk into a SCHEELS store and you’ll quickly realize this isn’t a standard sporting goods shop. Many locations feature:
Indoor Ferris wheels
Massive aquariums
Arcade games and sports simulators
Walk-through attractions and themed displays
In-store cafés with coffee, sandwiches, and fresh fudge
It’s retail plus entertainment—a place where families can spend an afternoon together while getting everything they need for their next adventure.
You don’t have to live near a SCHEELS store to enjoy the selection. The official website carries an enormous range of gear and clothing, carefully curated for performance, comfort, and style.
Here’s just a sample of what you’ll find:
From beginners to pros, SCHEELS covers almost every sport:
Basketball, soccer, baseball, football, hockey, golf, and more
Protective gear, balls, bats, gloves, sticks, and training aids
Fan gear and licensed team apparel so you can rep your favorite team on game day
Building a home gym or upgrading your workout?
Treadmills, bikes, rowers, and ellipticals
Free weights, kettlebells, benches, and racks
Yoga mats, recovery tools, and fitness accessories
You’ll find both big-name brands and carefully chosen options for every budget.
For people who’d rather be outside than indoors, SCHEELS is a goldmine:
Tents, sleeping bags, backpacks, and camp furniture
Hiking boots, trail shoes, and outdoor clothing
Fishing, hunting, and shooting sports gear designed and tested by real field experts
SCHEELS even offers its own premium Scheels Outfitters brand, created with input from experienced outdoorsmen and women for serious performance in the field.
You don’t need a trip or a game to shop SCHEELS. The site is also packed with:
Casual clothing for men, women, and kids
Street-ready sneakers and lifestyle shoes
Seasonal outerwear, from lightweight jackets to heavy winter parkas
It’s easy to build a wardrobe that looks good on the street and performs on the trail.
SCHEELS invests heavily in expert staff—many associates are athletes, coaches, hunters, anglers, or outdoor lovers themselves. They know how gear performs in real conditions and can help you choose the right products for your goals, whether you’re shopping in person or browsing buying guides and product descriptions online.
Instead of bouncing between ten different websites, you can find everything in one cart:
Leading sports, outdoor, and lifestyle brands
Exclusive colors and styles you won’t find everywhere
Premium performance options alongside solid value picks
That combination makes SCHEELS a go-to spot for families, serious athletes, and weekend warriors alike.
SCHEELS has a long history of supporting local communities, sponsoring events, and donating to causes in the areas where they operate.
That focus on people—customers, employees, and neighbors—is a big reason the brand has expanded steadily across the Midwest and beyond over more than a century.
Want to turn a quick browse into a smart, efficient shopping session? Try these simple tips:
Narrow your search by:
Size, color, and price
Brand and activity (running, hiking, training, etc.)
Customer ratings
This helps you skip the noise and focus on products that actually fit your needs.
SCHEELS product pages usually include detailed specs and tech features. Pair that with real customer reviews to understand:
How items fit (true to size, large, small)
How they perform in different conditions
Which products are worth a little extra investment
With a free account, you can:
Save items to a wishlist
Track your order history
Enjoy more personalized recommendations and offers
That makes it easier to reorder your favorite products or plan for upcoming seasons and trips.
From its roots as a small-town general store in 1902 to a modern, multi-state sporting goods and outdoor powerhouse, SCHEELS has always been about one thing: helping people enjoy the activities they love.
Whether you’re:
Training for your next race
Coaching your kid’s team
Planning a camping trip
Or just refreshing your everyday wardrobe
SCHEELS brings together trusted brands, passionate experts, and a shopping experience that’s actually fun—both in store and online.
If you’re ready to upgrade your gear, explore new hobbies, or simply make your active life a little easier, it’s time to discover what SCHEELS has to offer.
GET A PROPOSAL